How AdParlor Asia Increased Leads 6x for an Insurance Brand in India

In India, AdParlor Asia worked with an insurance brand to boost sales for a range of high-quality, low-cost insurance plans. It ran a custom CRM integration for a lead generation campaign to drive a lead generation strategy in Tier 1 and Tier 2 cities in India, focusing mainly on Tier 2 cities. One goal for the campaign was to generate leads daily from both Tier 1 and Tier 2 cities, which would be automatically passed on to their customer call centre for follow-up calls.

The campaign was also a time-saving move, since employees traditionally spend several hours daily retrieving leads from their marketing campaigns, to be passed on to their customer call centre.

AdParlor Asia built a custom CRM integration solution so that leads generated from the online Facebook campaigns could be seamlessly sent to their customer call centre in real time.

It created lead forms using Facebook’s ad platform, making it as simple and intuitive as possible to encourage Facebook users to complete them.

To optimise the delivery of its lead forms, AdParlor created lead generation campaigns. It targeted people with relevant interests, used Facebook’s Website Custom Audiences to reach people who had visited its website. AdParlor also reached users in India who used mobile data packs from known mobile networks in India, and performed A/B testing that compared its static image ads as well as video ads.

Based on the positive results from the lead generation campaign on Facebook, AdParlor expand its reach by running its branding campaigns on YouTube in the targeted cities to spread brand awareness, widening reach beyond Facebook.

The campaign met all its goals, including building brand awareness in India’s Tier 1 and Tier 2 markets. As a result, new customers were acquired at a minimal cost.

Within 3 weeks of the campaign, the cost per lead (CPL) on Facebook fell by 60%. By the 8th week, the campaign achieved an 85% decrease in CPL.

The campaign also picked up from week 4, where the brand doubled its media spend after being impressed by AdParlor’s delivery of leads, increasing the volume of leads by 6X.

Related Posts

Let's Chat

Whether you’re looking to run your own campaigns or have someone run them for you, AdParlor can help you get the best results from social and video advertising.

Request More Information

Phone:

  • +65 6692 6700

Singapore

  • 120 Robinson Road,
    #05-01,
    Singapore 068913

Kuala Lumpur, Malaysia

  • Suite 10.02, Level 10
    The Gardens North Tower
    Mid Valley City
    Lingkaran Syed Putra 59200
    Kuala Lumpur

Bangkok, Thailand

  • 1-7 Zuellig House, 7th Floor
    Silom Road, Silom, Bangrak
    Bangkok 10500 Thailand.

Manila, Philippines

  • 14F Room 1408-1409
    Ayala Tower One, Exchange Plaza
    Ayala Triangle, Ayala Ave. 1226,
    Makati City, Philippines

Jakarta, Indonesia

  • Gedung Menara Anugrah Lt. 17
    Kantor Taman E.3.3 Lot 8.6-8.7
    Kawasan Mega Kuningan
    Jakarta Selatan 12950, Indonesia

Mumbai, India

  • C-721, 7th Floor, 215 Atrium, JB Nagar
    Andheri Kurla Road
    Andheri East, Mumbai 400059 India

New Delhi, India

  • 18th Level, One Horizon Centre
    Sector 43, Golf Course Road
    Gurgaon 122002
    India

Seoul, Korea

  • Posco P&S Tower, 17 Fl.,
    134 Teheran-ro, Gangnam-gu,
    Seoul, Korea, 06235