In India, AdParlor Asia worked with an insurance brand to boost sales for a range of high-quality, low-cost insurance plans. It ran a custom CRM integration for a lead generation campaign to drive a lead generation strategy in Tier 1 and Tier 2 cities in India, focusing mainly on Tier 2 cities. One goal for the campaign was to generate leads daily from both Tier 1 and Tier 2 cities, which would be automatically passed on to their customer call centre for follow-up calls.
The campaign was also a time-saving move, since employees traditionally spend several hours daily retrieving leads from their marketing campaigns, to be passed on to their customer call centre.
AdParlor Asia built a custom CRM integration solution so that leads generated from the online Facebook campaigns could be seamlessly sent to their customer call centre in real time.
It created lead forms using Facebook’s ad platform, making it as simple and intuitive as possible to encourage Facebook users to complete them.
To optimise the delivery of its lead forms, AdParlor created lead generation campaigns. It targeted people with relevant interests, used Facebook’s Website Custom Audiences to reach people who had visited its website. AdParlor also reached users in India who used mobile data packs from known mobile networks in India, and performed A/B testing that compared its static image ads as well as video ads.
Based on the positive results from the lead generation campaign on Facebook, AdParlor expand its reach by running its branding campaigns on YouTube in the targeted cities to spread brand awareness, widening reach beyond Facebook.
The campaign met all its goals, including building brand awareness in India’s Tier 1 and Tier 2 markets. As a result, new customers were acquired at a minimal cost.
Within 3 weeks of the campaign, the cost per lead (CPL) on Facebook fell by 60%. By the 8th week, the campaign achieved an 85% decrease in CPL.
The campaign also picked up from week 4, where the brand doubled its media spend after being impressed by AdParlor’s delivery of leads, increasing the volume of leads by 6X.