API wins award at CMO Asia National Awards for Marketing Excellence for enabling social media ads to be served real-time on cricket match results
SINGAPORE, 12 July 2017 – AdParlor Asia Pacific, the insights-led digital consultancy offering seamless social and video advertising solutions for brands and agencies, has been recognised for its Cricket API, a real-time, trigger-based advertising solution that allows brands to get their Facebook and Instagram campaigns in front of the right audiences. The win – awarded to AdParlor Asia Pacific for the Best Use of Social Media in Marketing – was announced at the CMO Asia National Awards for Marketing Excellence in Mumbai on Thursday, 6 July 2017.
Partnering with a leading real-time sports data provider, Cricket API allows advertisers to automate campaign execution and optimisation, enabling smarter campaign management. Advertisers can leverage AdParlor’s rule-based engine with advertisements that are set-up ahead of time, and deliver the appropriate messages across multiple platforms without delay.
By scheduling targeted advertising based on real-time scores, game schedules and player data, Cricket API gives advertisers the opportunity to get in front of cricket-watching audiences immediately to build stronger brand engagement.
Commenting on the win, Matt Sutton, CEO of AdParlor Asia Pacific, said, “Cricket API was a custom built solution in response to our advertisers goals and completely localised for customers in India. This award is great recognition of our efforts to identify and solve problems, as well as drive greater value for our customers through data-driven innovations.”
Widely known to be second most popular sport in the world, cricket has an estimated 2.5 billion-strong following globally1. According to the 2016 SportCal Global Sports Impact Report, the ICC Cricket World Cup 2015 attracted over a million spectators and generated an economic impact of US$854.8 million2. The sport is generally understood to be popular in countries including India, Australia and the United Kingdom.
“Watching sports is about experiencing the moment – fans can be almost as invested in the game as the players themselves. Emotions run high, and waiting even a few minutes to join the conversation about big victories is too much of a delay,” said Neeraj Bansal, Country Head, India at AdParlor Asia Pacific. “Cricket API has allowed our clients in India to bank on the moments, and automate smart, informed advertising efforts with speed and precision.”
Cricket API was built as a custom solution for advertisers targeting the Indian Premier League in April-May 2017, and has since been expanded for advertisers globally, following widespread success in its first run. Brands in India, Sri Lanka and Bangladesh have employed the Cricket API to achieve great campaign results.
AdParlor Asia Pacific’s advertising technology and solutions enable brand and direct response marketers to plan, execute and optimize their social and video advertising more effectively.