Malaysia first to introduce AdParlor Asia’s creative services capabilities
SINGAPORE, 28 August 2017 – AdParlor Asia Pacific, the insights-led digital consultancy offering strategic planning and execution with technology at the core, has today announced the expansion of its senior leadership team in Malaysia with four new appointments. The strengthening of the team is the result of AdParlor’s growing presence in the market and subsequent bid to enhance capabilities.
AdParlor’s Malaysia team will be led by Dheeraj Raina, who joins as Managing Director, Malaysia. Raina has over 11 years of industry experience in leadership positions, most recently at Mindshare Malaysia, where he was responsible for driving digital product strategy. At AdParlor, Dheeraj will be responsible for driving the consultancy arm of the business forward and overseeing the development of new creative services.
“Brands in Malaysia face the challenge of speaking to consumers personally, which requires an unprecedented combination of human analysis and consultancy backed by hard data” said Matt Sutton, CEO, AdParlor Asia Pacific. “Dheeraj and his team possesses the high-level strategic insight of working with global brands, and deep consumer understanding that comes with being in-market. With them, AdParlor will deliver a data-driven service to advise our clients on their digital strategy, and enable them to execute.”
“Malaysia is not a one-size-fits-all market,” said Dheeraj Raina, Managing Director, Malaysia. “Greater customisation and personalisation helps marketers to build brand love. I look forward to building on the bedrock of AdParlor’s data and proprietary technology to enhance targeting precision, quality and transparency for marketers, in addition to expanding what we can offer to our clients.”
Joining Raina are Faraz Khan and Shyam Ravishankar as Account Directors, and Eileen Khor as Head of Creative Services. AdParlor in Malaysia will be the first in the region to introduce an in-house creative services team, led by Khor, who joins the the company from Loki Media. Digital specialists Khan and Ravishankar will be responsible for driving the Axiata and direct advertiser business respectively. Khan was previously Business Director at Maxus in Malaysia, and Ravishankar Head of Digital Media at Omnicom in Malaysia. The new team will collectively offer consultative services, data-driven creative services and strategic planning for integrated digital execution.
“Our Asia Pacific direct-to-brand revenue has doubled in the last quarter, thanks to our 130 digital experts on the ground across the region,” added Sutton. “At a time when brands in Malaysia are looking to drive measurable results from digital, our consultative, technical and now creative services, will enable us to better meet the needs of our clients. We intend to continue building on our offering as we progress our expansion.”
AdParlor Asia Pacific’s advertising technology and solutions enable brand and direct response marketers to plan, execute and optimise their social and video advertising more effectively.