AdParlor Introduces Snapchat Self-Serve Solution

We have some very big news!

Today, we launched a self-service Snapchat integration designed specifically for agencies and in-house social advertising teams.

This means that Snapchat advertisers finally have another option for running, managing, and optimizing their Snap Ad campaigns in-house.

To quote Amanda Pardy, our VP of Product Management, “We’ve seen very strong performance from client campaigns that have run through Snapchat’s API and we’re thrilled to make Snapchat advertising accessible to even more advertisers through our self-service offering.”

This integration was developed with feedback from clients and Snapchat, and delivers a distinct ad-buying experience, with features advertisers have long been waiting for, including:

  • Ad previews
  • Bulk uploads and editing
  • Real-time reporting
  • Cross-channel reporting
  • The ability to pause campaigns at a moment’s notice

In talking to brands and agencies first hand, conducting surveys, and paying close attention to the market, we know that advertisers are eager for tools and partners that can help scale their success on Snapchat.

What our product team has built provides media buyers and campaign specialists with a familiar workflow and tools that will save them time and improve performance.

You can learn more about our Snapchat self serve solution here:

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Rion Martin

About Rion Martin

Rion Martin is the senior communications manager at AdParlor. His name is pronounced ree-on, it's Welsh. He helps AdParlor tell its story, create messaging that resonates, and build demand. Outside of his professional passions, he's a mid-century modern furniture collector, cheesy 80s movie enthusiast, decent guitar player, new and interesting food taster, business and sci-fi book reader, free-spirited traveler, fine wood grain admirer, and father to Duncan (Border Collie), Gigi (Shih Zhu), and Cooper (Roomba 650).

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