AdParlor 101

August 29, 2017

Unlocking social media marketing value with CRM data

In marketing, it is easier to retain an existing customer than acquire a new one.…
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August 28, 2017

Tapping the Gold Mine of Malaysian Digital Consumers

With 21 million Internet users in the country, Malaysia is one of the most digitally…
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July 19, 2017

The future of digital marketing: Insights from Cannes Lions 2017

The advent of digital has changed the way brands engage with consumers. From telling their…
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June 8, 2017

Transparency and the New Age Marketer: Why it’s time to say goodbye to black box marketing

In recent years, marketers have been digging deeper to understand the “why” as well as…
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May 30, 2017

AdParlor Introduces Snapchat Self-Serve Solution

We have some very big news! Today, we launched a self-service Snapchat integration designed specifically…
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April 17, 2017

Is your business paying digital lip service to customer experience?

Customer expectations are growing rapidly, in line with today’s constantly evolving technology. New players in…
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February 14, 2017

Why Digital Ad Measurement is Broken

To be effective, digital-savvy marketers must answer two key questions: Is my digital media working?…
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November 4, 2016

How to fire up your digital marketing today

Digital Advertising in Asia is an exciting space awash with opportunities for growth. There are…
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November 4, 2016

Personalisation is the future of data-driven marketing

Social media is the biggest communication revolution since the internet itself. Together they have redefined…
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July 25, 2016

Demystifying Data: Where to get it and how to use it

Last month I attended the Wild Digital conference in Malaysia to present a workshop on…
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February 18, 2016

Our New and (Greatly) Improved Ad Mockup Generator!

It’s no history-making Falcon 9 launch, but it’s still pretty damned exciting—and it’s about to…
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