Facebook

June 8, 2017

Transparency and the New Age Marketer: Why it’s time to say goodbye to black box marketing

In recent years, marketers have been digging deeper to understand the “why” as well as…
Read More
May 30, 2017

Facebook Ad Hacks – Smarter Targeting with Facebook Audience Insights Manager

What I’m about to show you is a trade secret. It’s the result of hundreds…
Read More
May 26, 2017

Lessons From Running $1M in Retail Facebook and Instagram Campaigns

When I worked at an advertising agency, I was involved in countless discussions over which…
Read More
May 15, 2017

We Ran $557k in E-Commerce Facebook Ads. Here’s What We Learned.

Last month we ran $557,388 in Facebook ads for two e-commerce clothing brands. Beyond driving…
Read More
November 25, 2016

Tailoring Creatives and Advanced Optimization for Re-engagement

In Part 1, I outlined how to use Facebook to gather data and profile your…
Read More
October 6, 2016

How to identify and segment your audience with Facebook

It’s an exciting but challenging world for mobile apps. The average smartphone owner has 41…
Read More
July 18, 2016

Facebook’s Canvas: Who is it for, and why should I use it? – Part 2

In my previous post, I covered Facebook’s Canvas ads and when your campaign should use…
Read More
June 17, 2016

Facebook’s Canvas: Who is it for, and why should I use it? – Part 1

Built for mobile, Canvas is an immersive ad experience for businesses who use Facebook to…
Read More
May 16, 2016

Ad blocking: How Facebook’s model will save the digital advertising industry

Looking back at online advertising’s sharp rise to world domination, it’s no surprise that the…
Read More
March 10, 2016

The rise of mobile commerce on Instagram in Indonesia

With the recent arrival of Instagram advertising to Asia Pacific, the social platform has seen…
Read More
January 6, 2016

Unraveling the Social Video Landscape

With the video advertising space on fire, and more social networks offering the ability to…
Read More
Subscribe now!