August 29, 2017

Unlocking social media marketing value with CRM data

In marketing, it is easier to retain an existing customer than acquire a new one.…
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August 28, 2017

Tapping the Gold Mine of Malaysian Digital Consumers

With 21 million Internet users in the country, Malaysia is one of the most digitally…
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July 13, 2017

The Instagram Stories Campaign Facebook Showcased at Cannes Lions

There’s only one way to find success with something new— jump in, start experimenting, and…
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June 8, 2017

Transparency and the New Age Marketer: Why it’s time to say goodbye to black box marketing

In recent years, marketers have been digging deeper to understand the “why” as well as…
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May 30, 2017

Facebook Ad Hacks – Smarter Targeting with Facebook Audience Insights Manager

What I’m about to show you is a trade secret. It’s the result of hundreds…
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May 26, 2017

Lessons From Running $1M in Retail Facebook and Instagram Campaigns

When I worked at an advertising agency, I was involved in countless discussions over which…
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May 15, 2017

We Ran $557k in E-Commerce Facebook Ads. Here’s What We Learned.

Last month we ran $557,388 in Facebook ads for two e-commerce clothing brands. Beyond driving…
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November 25, 2016

Tailoring Creatives and Advanced Optimization for Re-engagement

In Part 1, I outlined how to use Facebook to gather data and profile your…
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October 6, 2016

How to identify and segment your audience with Facebook

It’s an exciting but challenging world for mobile apps. The average smartphone owner has 41…
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July 18, 2016

Facebook’s Canvas: Who is it for, and why should I use it? – Part 2

In my previous post, I covered Facebook’s Canvas ads and when your campaign should use…
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June 17, 2016

Facebook’s Canvas: Who is it for, and why should I use it? – Part 1

Built for mobile, Canvas is an immersive ad experience for businesses who use Facebook to…
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May 16, 2016

Ad blocking: How Facebook’s model will save the digital advertising industry

Looking back at online advertising’s sharp rise to world domination, it’s no surprise that the…
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