May 15, 2017

The Brand Safety Checklist Veteran YouTube Buyers Swear By

As the Director of Ad Operations at AdParlor, I have run literally thousands of YouTube…
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March 28, 2017

Latest on YouTube: From Cookies to ID-based Targeting, Brand Safety Concerns and What It Means for Advertisers and AdParlor

Out with the old, in with the new Google, recently announced it’s moving away from…
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August 21, 2016

YouTube Is the New Search—Advertisers Should Be Paying Attention

Brands will spend $63 billion on search engine marketing in the United States this year,…
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March 22, 2016

6 Ways to Optimize Branded YouTube Content to Maximize Views

YouTube feline sensation Grumpy Cat earned more money in 2014 than Oscar-winning actress Gwyneth Paltrow.…
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March 7, 2016

Here’s Why YouTube is the Hub of Millennial Entertainment

Picture this: the whole family huddled around the TV, enthralled by the network entertainment programming…
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January 8, 2016

YouTube: The World’s Video Destination

With more than 400 hours of video uploaded to YouTube’s servers every minute, it’s the…
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