Facebook-owned site already generating results in beta tests
New York — January, 2016— As much of the advertising world ponders how to help brands become successful on Instagram, some clients of AdParlor—one of a handful of advertising technology companies with early access to the Instagram Ads API—are already experiencing impressive results in the beta testing stage.
One of those clients—a video streaming service—has a goal of driving visitors to the company’s website. Its cost-per-click (CPC) rate has fallen nearly 50 percent in the first week of the Instagram ad campaign, as compared to what it was paying elsewhere.
“It’s not really a huge surprise that we’re seeing great results on Instagram,” AdParlor VP of Sales Miles Dennison said. “This is a platform that can leverage Facebook’s incredible data sets and sophisticated targeting to serve the best, most relevant advertising to Instagram users,” he said.
AdParlor—one of Facebook’s first preferred vendors—has a history of social media innovation. The integration of Instagram into its platform that already featured Facebook and Twitter gives advertisers a new way to engage users.
“Instagram’s unique and creative-focused user experience means advertisers are going to ensure their visuals are spot-on,” AdParlor Director of Engineering Dan Teoh said. “We now provide the industry’s best solution to do this at scale,” he said.
In addition to helping brands and agencies develop, launch, manage, optimize and analyze Instagram campaigns, AdParlor’s ability to provide cross-platform insights distinguishes it from the rest of the industry. To find out more, visit www.adparlor.asia/instagram.