Social Media Marketing Archives | AdParlor Asia

August 29, 2017

Unlocking social media marketing value with CRM data

In marketing, it is easier to retain an existing customer than acquire a new one.…
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June 2, 2017

How to Run a Successful Snapchat Geofilter Campaign

How to Run a Successful Snapchat Geofilter Campaign Gary Vaynerchuck put it well when he…
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May 30, 2017

Here’s how you should measure your success on Snapchat

With its ghostly little icon, you probably think Snapchat is a lot more mysterious than…
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May 26, 2017

Lessons From Running $1M in Retail Facebook and Instagram Campaigns

When I worked at an advertising agency, I was involved in countless discussions over which…
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May 15, 2017

We Ran $557k in E-Commerce Facebook Ads. Here’s What We Learned.

Last month we ran $557,388 in Facebook ads for two e-commerce clothing brands. Beyond driving…
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March 1, 2017

The TL;DR Rundown on Instagram Story Ads

Instagram Story ads. Brief, full-screen ad units that you can slide in between the organic…
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September 7, 2016

5 Social Media Optimization Best Practices That Will Boost ROI

With the rapid rise of social media, beginning as a small website born in a…
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August 21, 2016

YouTube Is the New Search—Advertisers Should Be Paying Attention

Brands will spend $63 billion on search engine marketing in the United States this year,…
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February 18, 2016

Our New and (Greatly) Improved Ad Mockup Generator!

It’s no history-making Falcon 9 launch, but it’s still pretty damned exciting—and it’s about to…
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January 29, 2016

Infographic: The social habits of Millenials

As consumers, Millennials are both coveted and baffling. They comprise a large, economically powerful group,…
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January 12, 2016

5 Best Practices for Brands on Instagram

It’s no surprise that the majority of Instagrammers are Millennials. Paid Instagram advertising is fairly…
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January 6, 2016

Unraveling the Social Video Landscape

With the video advertising space on fire, and more social networks offering the ability to…
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